01
Intent and keyword planning
We separate service enquiries, price research and informational searches. Keyword groups match the offer; irrelevant searches inform a negative-keyword plan.
WEAPSE / CONTENT & ADVERTISING
Google Ads Management and Search Advertising
Our Google Ads management service plans search terms, advertisements, budgets and landing pages together.
We begin by deciding which searches matter to your business. When copy, target locations, landing pages and measurement work together, it becomes easier to understand where the budget is going.
01 / SCOPE
Search intent and campaign scope in Google Ads management
We begin with the service area, offer and customer need. Keyword matching, negative terms and relevant landing pages are defined before launch. Media budget and management fees remain separate. Where measurement is available, call clicks, successful forms and qualified enquiries are assessed as different stages.
02
Campaign structure and copy
Services, locations and budget shape campaign and ad groups. Headlines, descriptions and relevant assets reflect information genuinely available on the destination page.
03
Mobile landing pages
Visitors should easily find the service, scope and contact step. Phone links, forms and mobile usability are part of campaign preparation.
04
Measurement and review
Existing conversion setup is checked. Search terms, costs and enquiry quality are reviewed together, with the reasons for budget or campaign changes recorded.
02 / APPROACH
Buying a click is only the start of the journey.
A job seeker clicking your service ad, or someone expecting a free alternative to your product, can spend budget without starting a useful conversation. That is why reviewing actual search terms, maintaining negative keywords and explaining the offer clearly all matter.
We do not send every service to one generic page. A visitor needs the relevant information, a clear scope and a working contact journey. Submitting a form, clicking WhatsApp and completing a sale are different outcomes, and reporting should preserve that distinction.
Campaign types beyond search may also be relevant. Suitability depends on your products, data, creative and budget. We review the account before recommending automation or a spending distribution rather than applying one setup to every business.
03 / MEASUREMENT
Google advertising and SEO have separate roles.
Google Ads buys paid advertising exposure; ad spend does not improve organic search rankings. Organic visibility relies on useful content, technical accessibility and pages that answer the search. Both channels can share a commercial objective while retaining separate budgets and performance reporting.
Conversion measurement needs testing before its numbers can guide decisions. Consent-aware implementation, duplicate-event checks and verification of real form success can be included in the initial scope. Your response time and feedback on which enquiries progress towards a sale also matter.
04 / PRICING & RESPONSIBILITIES
What determines Google Ads management fees?
Media spend paid to Google is separate from management fees. Campaign scope, target markets, service range, account history, landing pages and measurement requirements affect pricing. The proposal separates management, setup and any production work.
Your business should own the account, with agency access assigned through appropriate permissions. For local Istanbul services, we review the service area, business hours and the team handling enquiries. A proposal does not guarantee a particular ranking or customer count.
05 / YOUR QUESTIONS
Frequently asked questions
Will Google Ads improve my organic rankings?
No. Advertising spend does not buy an organic ranking. SEO and paid advertising are separate disciplines that can be planned together with distinct measurements.
How much monthly ad budget is needed?
Sector, location, competition, keywords and objectives affect the budget. We review account or keyword data before proposing an amount. Media spend is agreed separately from the management fee.
Can you work with my existing Google Ads account?
Where access and account status allow it, we review campaign history, billing arrangements and measurement first. Ownership stays with your business and the necessary management access is assigned.
Can campaigns focus on specific Istanbul districts?
Location scope can reflect your service area. Location settings, search intent and actual enquiries need to be reviewed together; no setting guarantees every click comes from a particular district or becomes a customer.
Must I rebuild my website before advertising?
Not always. A clear existing page with a working mobile contact journey may be suitable. If improvements are needed, we explain their scope and cost before the campaign.
What will the reports show?
Reviews cover spend, search terms, clicks and verified conversion data. Your team’s feedback helps assess relevant prospects. Click volume alone is not presented as sales success.
EXPLORE YOUR OPTIONS
Content, advertising and your website.
LET’S TALK ABOUT YOUR PROJECT
Which service should Google enquiries be about?
Share your website, service area and current advertising setup. We will define the starting scope for the account, pages and measurement.
DEFINE THE SCOPE
Proposal items for Google advertising management.
Account review, setup, search-term monitoring, landing pages and conversion checks involve different responsibilities. Define what management fees cover and who controls the platform budget.
Compare fixed fees and spend-related proposals against the same work list. We define practical work and measurement requirements rather than inventing costs or sales quantities before assessment.